The following case study illustrates the type of results Insure Telematics clients achieve through a comprehensive Geotab telematics deployment. Contact us to discuss how a similar program could benefit your fleet.
The Challenge
A regional HVAC and plumbing services company operating 45 service vehicles across three states was facing a fleet management crisis. Insurance premiums had increased 28% over two years following a series of at-fault accidents. Fuel costs were rising faster than revenue growth. And the operations manager had no visibility into where vehicles were, how they were being driven, or whether drivers were following company policies.
The company had tried a basic GPS tracking system two years prior, but drivers had complained about the hardware, the platform was difficult to use, and the system was quietly abandoned after six months. Leadership was skeptical that another telematics investment would deliver different results.
The Solution
Insure Telematics conducted a two-week discovery process before recommending a solution. We analyzed the company’s accident history, reviewed their existing dispatch and routing workflows, and interviewed three operations managers and five drivers to understand the real pain points on the ground.
Based on that discovery, we designed a deployment centered on three components:
- Geotab GO9 devices in all 45 vehicles for GPS tracking, engine diagnostics, and driver behavior monitoring
- Geotab GO Focus Plus AI dash cams in the 20 highest-mileage vehicles (the top-risk segment of the fleet)
- Zoho CRM integration connecting vehicle location data to customer service records for real-time dispatch optimization
Critically, we also designed the driver communication and coaching program before a single device was installed. We held two all-hands meetings with drivers — one explaining the program and its purpose, one providing hands-on training with the MyGeotab driver app. We framed the dash cams explicitly as driver protection tools and shared examples of cases where video evidence had exonerated drivers in false liability claims.
The Results (12 Months Post-Deployment)
The outcomes exceeded the client’s expectations across every metric:
- At-fault accidents: Reduced by 67% (from 9 in the prior 12 months to 3)
- Insurance premium: Reduced by 18% at renewal — saving $41,000 annually
- Fuel consumption: Reduced by 12% through idling reduction and route optimization — saving $28,000 annually
- Harsh driving events: Reduced by 54% across the fleet
- Dispatch efficiency: Average response time to service calls reduced by 11 minutes through real-time vehicle location in Zoho CRM
- Total first-year ROI: $69,000 in documented savings against a $38,000 total investment — 182% ROI
Key Lessons
The operations manager summarized the experience: “The difference this time was that Insure Telematics treated it like a change management project, not a hardware sale. They spent as much time on the driver program as they did on the technology. That’s why it worked.”
The most important lesson from this deployment — and from every successful telematics deployment we’ve managed — is that technology alone does not change behavior. The coaching program, the communication strategy, and the management commitment to using the data consistently are what drive results.
Ready to See Similar Results?
Contact Insure Telematics to schedule a discovery conversation. We’ll analyze your fleet’s current situation and design a deployment strategy built around your specific operational challenges and goals.